top of page
Search

MLS as a sports product

Updated: Mar 14

Kenneth Cortsen, one of 4NFC's board members, recently co-published a research paper for Harvard University on the Major League Soccer (MLS) as a sports product. The research explores the league’s evolution and development through the cohesion existing between its sporting and business development, as well as its performance, providing a perspective on soccer in the U.S. in the context of both the U.S. sports scene and international football.


The publication goes on to describe the structure of the MLS, addressing ownership & governance, player issues, sporting infrastructure, youth participation, and talent development, and it also treats the MLS business model in the context of soccer’s ecosystem, including the treatment of MLS financial operations, encompassing commercial cornerstones such as building and retaining fandom, television and digital content, corporate support, and the competitive landscape. It concludes with a consideration of the future of league.


Click the link below to access to the full publication by Kenneth Cortsen


https://www.hbs.edu/ris/Publication%20Files/21-111_283cd273-d740-4d7f-84b6-4e252fd8a0ab.pdf


Recent Posts

See All

Neftçi Peşəkar Futbol Klubu (“Netfçi”) are the most established professional football club in Azerbaijan. Founded in Baku in 1937, Neftçi played a total of 27 seasons in the top division of the soviet

In the ever-evolving world of professional football, the transfer market has experienced a particular shift in recent years with the rapid increase of PE capital in European football and Public Invest

The MCO trend keeps on growing and V Sports are at the forefront with their most recent deal, just pending on the approval from the acquired club's fans. The owners of Aston Villa Football Club have a

bottom of page